There are many neat and ingenious ways to create an engaging About Us page for your company. We wouldn't say it's an easy task, however, it can be done, especially if you've figured out the brand's original identity and know what you want to do.
Some companies have chosen the right approach to designing an About Us page, so without further ado, let's take a look at how the following eight brands have created a unique About Us page and what we can learn from it.
1. Yellow Leaf Hammock
Everything on the About Us page is about storytelling and its impact on the target audience. If you have a product story about improving people's lives, you need to share it with people.
Yellow Leaf Hammock energizes artisans and their families with its products and breaks down the story by combining reproductions with delightful videos, photos and graphics. They explicitly tell users why they are different:
"It's the foundation of a bright future built on hands-on rather than handouts."
Valuable stories can bring users closer to your brand and create meaningful narratives for your products. Also, in the minds of consumers, good stories outlast boring sales copy, so they are more inclined to share them.