Some people say that the video number is: the last wave of Internet dividends? The last chance for ordinary people to turn over? A product that subverts the short video industry?
Recently, the WeChat video account has become very popular in the media circle, the entire Internet industry, and even the entire society, but I want to tell you three facts:
99% of people are still cannon fodder
99% of people are blind obedience
99% of people can't monetize
The short video industry is the hottest track in recent years. The Douyin and Kuaishou in the head are fighting for hegemony, and there are also a group of small followers, all of which have their own characteristics, especially the WeChat video account launched this year, which has been blown into the sky recently. Whether it is an individual or a company, it seems that if you don’t talk about/do not engage in video accounts, you feel like you are about to be abandoned by the times.
Looking at it from the perspective of a practitioner, I instead want to cool down the students who are all in at every turn. The purpose of this video is not to ask you to be a video account, but to hope that you can be rational enough to look deeper so that you can walk Go further, so that the video account can really serve your business or your personal development.
The first truth: 99% of people are still cannon fodder
Let's first review the development history of the short video industry:
The video account has basically been fully opened. Some bigwigs say that the video account is the last wave of dividends in the Internet era. Of course, the argument is conclusive, and it sounds reasonable at first glance, but these dividends can fall so easily. Ordinary people with industry experience?
Here I want to remind everyone that when some things are hyped up, the more you have to be careful, don’t waste the good time in vain, and you may be harvested happily as leeks. Don't believe some so-called bigwigs or KOLs fooling around. The fact is that the increase in short video users has basically peaked, and the industry has entered the Red Sea period. This is not a reality that can be changed by a video account.
In such a big environment, your operational space is not so large, and you may not succeed if you enter early, but the probability of entering later will be lower.
On the surface, the development space of video accounts is very huge. When more than one billion users of WeChat have been activated with video accounts, sending a circle of friends is equivalent to sending a video account. This increase is indeed not country email list small, but the video account must be from Douyin. , It's not so easy to grab food with fast hands.
On the one hand, we-media is always the king of content, and the social-based distribution of video accounts makes it difficult for content to break out of the circle. What’s more cruel is that you may not have the ability to generate high-quality content at all. Ability, don't be too confident in your own creative ability. We simply divide the content of the self-media platform into the following sources: