Logistics should only be addressed after all of the above have been considered and agreed upon. That's why it's called video marketing. Case study / Customer testimonials Do not underestimate the power of word-of-mouth recommendations. Hearing about a product or service from someone who has first-hand experience with it, whether it's from a friend, family, colleague, or stranger, can impact sales and improve landing page conversion rates. It's a great way to get it done. Online reviews are a great way to match this social proof and convince potential customers to do business with you. In fact, 91% of the 18-34 year olds surveyed say they trust online reviews as much as word-of-mouth recommendations ( BrightLocal ). This is huge!
The video case study incorporates word-of-mouth and presents it in a professional, engaging and ultimately compelling way. Despite the fact that video case studies give you more control over your narrative, potential Cork Bicycle Rent zone customers will understand that real customers have taken the time to promote your business. Video case studies are best placed on the service's landing page, but you can also create a separate case study section to hold the video and all non-video entries. These are especially effective at the bottom of the sales funnel when you know what your visitors want, but you haven't yet decided who wants them. Asking real customers how you helped them and how happy they are is enough to encourage more visitors to fill out forms, make purchases, or receive calls. is. Fresh Books customer voice style is intimate, realistic, not for sale. They chose real, honest, and likable clients and made what might have been a boring video really appealing. A useful side effect of video on service pages is that it also improves page quality indicators such as session duration, bounce rate, and page dwell time. This is useful when trying to rank up a page. One of the video marketing tips is to add a video schema as it can also increase visibility in SERPs . Conclusion