Today's idle fish is the leading figure in the idle market. With the enhancement of Chinese people's awareness of environmental protection, the development prospects of the idle market are becoming more and more objective, and there are more and more competing products for idle fish. As a leading player in the idle industry, how can Xianyu maintain its position in the emerging market of rookies and swim further and longer? In the following, the author will analyze the Xianyu product and propose corresponding product optimization plans. During a chat, a friend of the author mentioned that he recently bought a bicycle on Xianyu and was quite satisfied. In the past two years, with the development and popularity of the sharing economy, second-hand e-commerce has
begun to receive attention, and idle trading platforms such as Zhuanzhuan, Naqu, and Duoyu have gradually emerged. Among them, Xianyu has always ranked first. As an environmentalist, I joined Xianyu in the early days, and I am used to hanging inappropriate things on it, and occasionally go shopping for some things. In the process, I watched Xianyu grow up phone number list and become the leader of the idle market, and I also saw the potential hidden dangers behind it. In the face of the next trillion-dollar market, how does this cute and fat idle fish maintain its status and swim longer and farther? The author will analyze Xianyu and propose solutions from the five perspectives of market, user, positioning, function and operation. 1. Analysis of idle market and performance of idle fish 1. Introduction
to Xianyu Xianyu, the leading player in the field of comprehensive second-hand trading, has been online for nearly 5 years since its launch in 2014. In June 2013, as a supplement to Taobao's ecology, Xianyu's predecessor, Taobao, was launched second-hand. At that time, the business scope was still some conventional items. Soon, transactions other than physical goods appeared on Taobao second-hand, such as: resale of skills, transfer of self-made handicrafts, etc. A year later, Taobao Second-hand changed its name to Xianyu to upgrade its brand. In May 2016, Alibaba Group announced the merger of Xianyu and the auction business. After that, businesses such as renting, credit recycling, and second-hand car trading were gradually added. At present, Xianyu has