In order to control costs and hope that users can bulk sms service share more, many routines to deceive and harm users have emerged. Pinduoduo's 100-yuan red envelope is the most prominent. The analysis of this activity can refer to " The Universal Equation of Product Growth: User Volume = User Motivation/Action Cost ". Not expanded here. We have also made a lot bulk sms service of attempts to spend money for users to share, and have achieved the expected results. For a detailed case introduction, please refer to " Product Core Work Method: How to Find the Demand Points to Promote Product Growth? " and " The Universal Equation of Product Growth: User Volume = User Motivation / Action Cost ". But as long as you spend money to let users share, it is a back-and-forth trade-off among the three issues of sharing scale, new user cost, and user quality.
These three question-oriented end results are bulk sms service only three: We hurt users and deceive users' trust through routines. After sharing, we actually get little or no reward. The user eventually gives up. Users hurt us. Although they give real money, they are all ineffective, low-quality, and even repeating users, which cannot effectively share value. If the bulk sms service rewards are less and the number of users willing to share is small, the end result will be very tasteless. It is difficult to achieve a real win-win situation by rewarding users for the results shared by money. Therefore, social sharing needs to allow users to share without spending money, in order to truly achieve the goal of reaching users at low cost and on a large scale. 01 So how can users share it without spending money?
Determine the type of propagation The first type is bulk sms service point-to-point transmission In a certain scenario, the user thinks that recommending a certain product is beneficial to his friends. For example, if a friend wants to buy a certain brand of clothes, she usually uses Vipshop, which is quite good, and then she will share and recommend Vipshop to her friends. Or, a friend has said that she wants to buy a certain coach bag. When she was visiting Vipshop, she happened to see that this bag was in a special offer. At this time, she would also recommend Vipshop to her bulk sms service friends. This kind of recommendation has no customer acquisition cost, and the quality of the recommended users is relatively high, but the scale is relatively small. Users will not recommend a certain product to their friends for no reason. It is often related to social scenarios. If the volume is to be enlarged, other than spending money as rewards, other methods are not very effective.