Due to the vigorous development of the automotive aftermarket, the Internet of Vehicles has become a must for the next giants. The emerging car sharing, autonomous driving technology, used car trading platforms and aftermarket service platforms, etc. Capital attempts in the life cycle have even become a red sea in some fields, but there is still a huge market gap for new entrants to develop, and the rise of portable OBD has brought a new entry point for Internet entrepreneurs .
OBD is the abbreviation of On-Board Buy email list Diagnostic in English. The full name is "On-Board Diagnostic System". This system can monitor the running status of the engine and the working status of the exhaust after-treatment system at any time. Once a fault is found, it will immediately issue a warning. On June 24, 2008, the Ministry of Environmental Protection issued the "Technical Requirements for Vehicle Compression Ignition, Gas Fuel Ignition Engines and Vehicle On-Board Diagnosis (OBD) System", and announced that this requirement will be implemented from July 1, 2008. Starting from this day, all newly produced cars must support the OBD interface. With the development of the auto OBD protocol, the promotion of national policies, and the continuous increase in the number of automobiles in China, entrepreneurs from non-automotive companies are eager to join the wave of Internet of Vehicles with OBD as the core.
This article takes an Internet company A in this industry in Shanghai as an example to discuss the current situation of the OBD-based Internet of Vehicles market, and put forward some suggestions for the future development direction.
Let me briefly introduce the background of Company A. Company A has been engaged in the development of OBD-centric IoV platform for two years. The main user groups served are enterprise users with fleet management needs, as well as some individual users with multiple vehicles. Solving the user's pain point is that the vehicle cannot be managed efficiently when going out .
Here we first use the PEST model to analyze the entire macro environment faced by Company A. PEST model analysis is to analyze the situation faced by enterprises from the four factors of politics, economy, society and technology.
P: There is an urgent need to improve driving safety, improve the level of intelligent supervision of road traffic and vehicle emissions, and the state will increase support for in-vehicle information services in terms of industrial planning and technical standards. In June 2017, the Ministry of Industry and Information Technology issued the "Guidelines for the Construction of the National IoV Industry Standard System" , which elaborated on the technical standards and system framework related to IoV. In the future, the main technical route of IoV is information and control, that is, vehicle information perception and vehicle Automatic control, and vehicle information perception includes the perception of the vehicle's own information and the information perception of the external environment. In the final analysis, the ultimate core is assisted automatic driving .