We continue our post series by returning to the Inside Intercom archives with a selection of some of our most popular customer loyalty posts .This has long been one of the Latest Mailing Database most popular topics on Inside Intercom, and over the years we've looked at retention from many different angles - from measuring net dollar retention to understanding business churn. ; from cohort analysis to re-engagement messaging strategies. “Retaining customers will be more important than ever for survival, but it will also become increasingly difficult as the economy as a whole makes a sudden and painful adjustment in the face of the crisis” Naturally, in the difficult economic climate caused by the current COVID-19 pandemic. The subject of loyalty is going to take on a whole new relevance - retaining customers will be more important than ever for survival, but it will also become increasingly difficult given that the whole economy suddenly and painfully adjusts to the crisis. Some of the Latest Mailing Database advice in these articles will be less applicable in the current moment than they otherwise would be, but it's essential to think carefully about the fundamentals of your customer retention strategy, no matter how bad the economic outlook is. broad sense are carriers or troubled. Churn will inevitably be more of an issue, but it's all the more reason to go all out so your customers can still find value in your product or service. We hope you find this material helpful as you navigate this difficult time. Customer retention is the new conversion This is one of the most popular talks given by our co-founder and chief strategy officer, Des Traynor, in recent years, a deep dive into the importance of retention to the long-term health of your business. As Des points out, the Latest Mailing Database temptation to focus on customer acquisition can distract from the importance of focusing on retention, a focus that must start from onboarding and continue consistently through. from there. Watch the video below or read the post here. To remember :“Net dollar retention is the single defining characteristic of a successful business. If someone signs up today, how much are they worth in a year? Are they spending more or less money, or are they still with me? And the variables here are generally thought of as churn and expansion.